My opinion concerning the blog

According to me it was very interesting to have a blog in order to share some personal information but also to share your knowledges, hobbies and so on. It's a way of communication very easy to use and very easy to read. In this way, we user perfectly and easily Internet tools which permit to diffuse your blog on the web and so to permit to everybody to access on your blog. Moreover, if you are impassioned by your blog, you can easily update it in order to give some fresh information. Also, you can have and you can let some comments on others blogs. In this way, you can discuss with others and give your opinion. Finally, according to me it was very interested to make my own blog nevertheless as it was only concerning marketing I was less impassioned because I 'm not very interested by this subject even if I am a student of a business school. Therefore, it was difficult for me to post an article because there aren't some interesting subject.

Ethical funds

Since the fall of stock exchange market and the several financial incidents like ENRON, companies don't stop to speak of ethic in companies. So these last created more and more ethical comitees in order to select "clean companies". In this way, the notion of "ethical funds" was borned. But what is it exactly? Acoording to several experts, it is the future but for others, it is only a marketing strategy for companies but also a kind of "fashion effect". Indeed even if "ethical funds" owned a real financial value, it represents only 0.91% in the market part in Europe. It is very few!!! Moreover there is not really more interest than classical placement except to have a good conscience. Yet, there are a lot of "clean companies" which don't respect ethical points given by ethical comitees. So what are you thinking about that?

Publicity on internet

There is no doubt...Internet is the future!!! That's why more and more advertiser are interesting to project their campaign only on Internet!!! Indeed It is a real potential market because Internet media increase about 20% these last years and Isobar,an interactive agency,plan to increase this market until 20 and 25%. Nowadays if you cannot use internet for your marketing campaign, you are sure to lost a lot of market parts.Even Google will more open their ad banner to advertiser because there are more and more demand. Now it is a real marketing strategy to add its campaign in banners of adverts on website. What are you thinking about that?!

Mangas in France

I like very much mangas since I was a child. It began with a children TV program on TF1 named "Club Dorothée". It was very great because there were a lot of manga animes like Dragon Ball, Nicky Larson and so on. But nowadays, there are very few mangas animes on french programs because some parents think it too much violent and sometimes not interesting at all for their children. However mangas has changed. A lot of mangas are less violent than before and more interesting. Indeed, we could see the success in France of "Princess Momonoke" or also "Le voyage de Chihiro" which are a new generation of mangas. I think that in order to change mentality about mangas, we have to make marketing focused on this new generation of mangas. But I can noticed that more and more mangas movies appeared in cinema in France like "le royaume des chats" or also "Le chateau ambulant". Maybe mangas will reappeared definitely in french programs. What are you thinking about that?

Marketing in french policy

The French president Jacques Chirac presented his choice concerning the european constitution. He decided to defend the "yes" on a TF1 TV show with famous animators of the PAF like Patrick Poivre D'arvor, Emmanuel Chain, Marc Olivier Faugiel and Jean Luc Delarue. Moreover there were about 80 youngs presents on the TV plate. It was amazing to see all these famous animators for a policy program.It was not only policy but it was a real marketing program. I think that in order to attract more people to see the reason why we have to vote "yes", the crew of Jacques Chirac decided to lead a real strategy of communication and so to choose all these animators. For media, it was a real opportunity to lead a marketing program and so to attract a lot of advertising executive. It's not policy but marketing policy!!! What are you thinking about that?!

TNT technology is coming!!!

At the end of March, a new technology came on the media environment. This is the TNT technology which permits to TV consumers to have 14 free chanels more on the TV program!!! Moreover thanks to a numeric technology which use waves emmission, the capacity and the quality of pictures will be better. Nevertheless some people can be afraid of this technology which seems to be complicated?! Don't worry because you just have to buy a little box(you only have to switch on)and to have an antenna in your home. But now only 35% french are able to have this new technology because a lot of sector are not covered by radio waves. But in the future all the country will be cover and everybody will able to buy TNT technology. What does it mean exactly?! It means that there are more chanels so more competitors and so more consumers. In this way we will see more TV adds and we will be submerged by advertising executive!!! The chief executive of TF1 one of the main shareholder of TNT say that TNT will permit to have more interesting programs...but in fact TNT will permit to create a real marketing concept for advertising excutive!!! What are you thinking about that???

Blog fashion

My english teacher has proposed us to create a blog. In the same time, several of my friends have just create their own blog...So I wondered is there a real trend of blog?! In this way I made some research on Internet and I discovered that the number of blog has grew up these last years. Indeed a blog is create every 2 seconds!!! But why this sudden interest about blog??? Some expert said that before, it was too difficult to create a page on internet because you have to have some skills on Java, C++ programs and so on. But nowadays it is very easy to create his own blog. No skills is recommanded so that explain the reason of this trend. In France this trend is growing up more and more that even politician like Jacques Chirac or Alain Juppé have their own blog... Is blog the future of communication??? We don't know but some expert said that companies should have exploring their potential. It is a kind of new way of marketing. Per example, Randy Baseler, the Marketing VP of Boeing use his blog in order to sell a boeing. We can think it's an original idea but nowadays it's better to think that it is one of best way to make some marketing concept. What are you thinking about that???

Weapons in USA

I would like to react concerning the tragedy in Minneapolis at Red lake High school. A teenager of 16 years old called Jeff Weise killed about 9 persons thanks to his grand faher's gun . That's unbelievable that some events like this still continue after Columbine. Indeed, since Columbine there are more security in high school, more equipment permitting to prevent this kind of accident but also more informations of the danger of weapons. Moreover there are a lot adds concerning this problem and movies like "Bowling for Columbine" or also "Elephant" which were realised in order to show to adults, students, teenagers and children one of the main problem in USA: the easy way to have a weapon like a gun. I don't understand how the government can accept this policy which encourage violence in streets but also in schools. The worse is the companies who still continue to sell their products in creating a lot of adds where the target is everybody even teenagers. If companies reduce their marketing adds concerning weapons, I think that they can change the habits of americans. What are you thinking about that???